DRM is a social enterprise and streetwear brand based in Rugby, that raises awareness and reduces stigma for mental health. We use 25% of our profits to go into the community work that we do, from creating resources, hosting events, blogs, fundraisers and making direct donations to charities. Our products are designed, modelled and photographed by local creatives.

Behind the Business

DRM is run by Bill Nichols and Erin Anderson-Howe. Bill first founded DRM, after losing his younger brother Ollie to suicide in 2014. Bill said "I wanted to raise awareness for mental health, something I knew nothing about at the time, all I knew is that I wanted to help prevent others from going through what me and my family went through". It is important to create a tight knit community that can overcome obstacles together, as well as work to improve the future for young people. Erin and Bill cemented DRM's place after their event in 2019, and have been using fashion as a vehicle to raise awareness for mental health ever since. With the motto, 'your mind matters.'

Our Aims

  • To raise awareness for mental health

  • Provide a creative platform for young people

  • Create a community to overcome obstacles

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What does DRM Mean?

DRM is a shortening of DREAM and that means no matter where you come from or what you have been through, you can achieve your goals. Our mission is to make mental health equal to physical health. Our Logo is a variation of the symbol for transcendence, which means to go beyond. This is in the fabric of everything we do and pays tribute to those we've lost, and people who have gone beyond. To Bill that is his brother, to you that could be anybody that's important to you.

How We Started

  • 2017

    We started our blog, while we were printing the first samples. So we could tell your stories.

  • 2018

    After finding the right garments, we changed our logo and released our first tee.

  • 2019

    We had our first event at The Bank in Rugby, 125+ attendees came.

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